Convergence
Posted: Sun 12 January, 2014 Filed under: Change, Design, Geeky, Health, Technology, Thoughts 1 Comment »Since getting the FitBit Flex, I’ve been thinking a lot about technology, innovation, and devices.
Why?
Because actually, despite being useful, the Flex feels something like a backwards step. Despite it still doing a number of things, it’s nowhere near as advanced as it could (and should) be.
Yes, this one device – worn on a strap on the wrist – can detect/monitor motion, whether that be steps, or motion during sleep. It can communicate via Bluetooth with my phone. But really that’s about it. It’s not got GPS to show where I’ve been, it’s not got a display for showing time, heart-rate, or anything else. In essence, it’s a pretty dumb device.
How has this happened? I remember back in the late 80s and early 90s when Casio were bringing out watches galore, and they could do so much more than the Flex. Casio’s corporate history is amazing for the number of innovations and firsts. Their first databank watch was made in January 1984, their first watch with GPS was released in June 1999. Within that time they certainly made watches with thermometers, weather predictions, heartrates, and many others.
So why are we now in some ways less advanced than these watches of 20-odd years ago? Why can’t my Flex also display the time, or be able to monitor my heartrate? Casio did it 20 years ago – it just seems bizarre that we can’t get one device to do all that now.
Remember The Name
Posted: Tue 7 January, 2014 Filed under: Advertising, Cynicism, Geeky, Marketing, Media, Television, Thoughts Leave a comment »Over the Christmas Break, I watched more ‘live TV’ (i.e. not stuff recorded on my PVR, and not ‘delayed’ so I could skip adverts) than I usually do, and thus saw more adverts than normal. Advertising is something that interests me for a lot of reasons, mostly having worked for/with a number of agencies over the years, and also being interested in the psychology and manipulation behind them.
As always, “Brand Recognition” is one of my bug-bears, because for a lot of the time it seems that advertisers don’t care about much else, so long as you remember the brand-name. However, in my experience a lot of the time I remember the brands just so I can be sure to never, ever give them any money. This happens particularly when an advert (or set thereof) are
- insanely annoying (Insurance Comparison sites, EE, and the like) or
- paying money to people I can’t abide, and/or hypocrites (an example covering both those is when Knorr were using Marco Pierre White to advertise their stock-cubes – a product he wouldn’t touch in a month of Sundays)
I’ve written before about how adverts for certain industries are changing – usually for the better – but it’s interested me to see how GoCompare in particular have continued that change.
When they started, GoCompare had one of the most insanely irritating advertising “characters” (that bloody opera singer) known to man. I won’t link to anything, because it’ll just cause brain-damage and broken monitors. (Apparently it was also voted “most irritating advert” for 2009 and 2010 – quite the achievement) GoCompare then had ads of various celebrities killing the character in a variety of ways, and over the last year or so it’s been about the same character trying to get back into the adverts, and various ‘wacky’ schemes to advertise the company.
Now, though, they’ve changed again, and the same character appears to have become a driver or guide on coach tours. (Although I did like the reference to Blakey from ‘On the Buses‘, but that’s probably just a sign that I’m old) I have no idea where they plan to go with this set of adverts – although at least now they’re just weird and self-referential, rather than being actively violence-inducing.
I still wouldn’t ever hand over money to GoCompare – that memory of the dire branding will last a long time – but it’s been interesting to see how their stuff has altered over the last couple of years, in some sort of recognition that people hated the original concept.
[Updated and reposted on 7/1/14] – The Drum posted up this article about the ads, saying…
“We know that people will be keen to see what happens to Gio next. The new campaign will firmly position him as the legend that we all know him to be, but will also see the introduction of new characters enabling us to convey aspects of the Gocompare.com service that differentiate the brand still further.”
Although my favourite line (and I’m sure it means something other than what I’m choosing to read it as meaning) comes at the end of the article…
A series of executions are set to appear throughout the year.
My Films of 2013
Posted: Wed 1 January, 2014 Filed under: Cinema, Films, Geeky, Reviews(ish), Seeing Films, Thoughts, Words, Writing Leave a comment »Yesterday, Karen made a comment on a previous post, and asked for my top five films from 2013. And I thought “Well, why not?”. Although be warned, my taste in films is rotten.
5. Gravity – Probably the smartest sci-fi film (albeit with some bugs still, mainly around orbital mechanics – and the fact Sandra Bullock doesn’t bloody die) of the year, Gravity is short and powerful. Worth seeing in 3D (which is saying something – I’m no 3D fan at all) although I can well imagine it could kick off a dollop of illness in those prone to motion sickness. But that disorientation is almost key to the film, it manages to convey some of how it must feel to be weightless and with no idea what your orientation is.
It also gets a lot of the tech stuff right (although a fair amount wrong, as well) as well as keeping the story tight. I was in two minds about seeing it, if I’m honest (not being a massive fan of Sandra Bullock at the best of times) but I’d say it’s probably the best thing she’s done – in my opinion, anyway.
4. Elysium – Another smart sci-fi, with a dark ‘them and us’ premise that seems to be becoming all the more feasible. Hell, even Jodie Foster was good in it – which is a real revelation, as usual I can’t abide her in films.
The basic premise – that as the majority of the world’s population get poorer, the rich opt to take off to a space environment/station, where they carry on their lives, with the best of technology, medical care etc., effectively leaving the poor to their own devices – is pretty dark, but also (I found) very believable, even though you know the required leaps in technology would be huge. I’m a fan of the director’s previous stuff (particularly District 9, another near-ish-future scifi) and also looking forward to his next film.
3. Iron Man 3 – Robert Downey Jr as Iron Man, written and directed by Shane Black? I’m *so* there. IM3 lived up to its premise, far more than 2 did. Indeed it pretty much ignores 2 for the heap of crap it was. Smart snappy dialogue, some great action scenes, a glorious twist (that again seems ever more feasible in reality) and Robert Downey Jr just being himself. You can usually tell when people had fun making the film, and that comes across in this one.
And yes, I’ve even ended up watching it again on TV over the Festering Season. And it’s still fun, even when you know all of how it works out. Besides, just how damn good an actor is Guy Pearce?
2. Pacific Rim – I never expected anything more from Pacific Rim than what was in the trailers – big robots fight big monsters. If you expected more than that, you were – at best – frighteningly optimistic. But going in with no expectations more than that, I loved this film. Yes, it has some epic bugs and plot holes – the biggest being “if they’re clones, how can one be pregnant, FFS” – which rankle more on repeated viewing. (And yes, I’ve seen it rather more than once!) But still, epic effects, an absolutely cracking soundtrack – which I also bought – and it’s just ridiculous, fun, and probably the most entertaining film (for me) of the year. So why isn’t it at number one?
1. Mud – And the answer to that is ‘because Mud is’. I don’t know why this appealed to me as much as it did, but it’s probably the film that stuck with me the most through 2013. Matthew McConaughey has really grown on me as an actor since he’s stopped doing all the rom-com shit, and he’s really pretty versatile. This one’s more ‘American Mythology’ than anything else, I suppose – matched up with a doomed love story, coming-of-age stuff, and a whole lot more. For whatever reason, I just really liked this one.
And just for fun (and I won’t even credit them with links!), my five worst films have been…
5. White House Down – I was aiming for brainless entertainment. I got brainless.
4. I Give It A Year – I have no idea why I even went to see this. Romcom tat that was about as funny as infected piles.
3. The Counselor – Great expectations from a great trailer, but the film just wasn’t what had been expected. Beautifully shot, and some great set-pieces, but all told a real disappointment of a film.
2. Ender’s Game – One of the few this year that left a really bad taste in the mouth – the whole child-soldier thing, with some very dark morality (and no, I hadn’t read the book, so didn’t know what to expect) and again that feeling that somehow it’s not a concept that America would have any great issues with in the future. All-told, really quite unpleasant.
1. Only God Forgives – In a similar vein to Counselor, a film that didn’t live up to it’s trailer, and turned out in truth to be a very different film from that portrayed. Very arty, beautiful, but utterly up itself. Probably a good film when you’re in the mood for an art-house essay about violence, vengeance and [whatever else] but I wasn’t, so I really didn’t like it.
But bear in mind, there’s a lot of others just outside that list – including Last Stand, Man of Steel, Pain and Gain, and The Paperboy…
Why I Blog
Posted: Wed 13 November, 2013 Filed under: Creativity, D4D™, Domestic, Geeky, Words, Writing Leave a comment »[Inspired by this post with the same title over at Gordon’s place]
I started writing D4D™ back on August 9th 2002. Eleven years ago – damn, that time’s flown past.
I’ve said this before (almost certainly more than once) but I started blogging primarily because I wanted a project to keep on working on. I’ve always been a lover of the written word, since I learned to read, and I wanted to see if I could write. I’d done other projects along the way, short stories, novella-length and a couple of novel-length as well.
But the main reason was that I know how bad I am at not going through with projects. I start them, and then I move on to something else. I know that about myself, and the basic reason behind D4D was to keep a project going – as well as to get into the habit of writing, and to see whether it spawned anything else.
D4D’s been part of my life ever since. It’s been there through the ups and the downs, and a lot has changed in that eleven years. I had a year or more where the writing fell off a cliff, but this year I’ve worked quite hard to get back into it, and I think that’s been quite successful. There’s still a way to go, but I’m getting back into the habit and the routine of it.
And has it spawned anything else? Well, yes and no. I got into the writing of D4D, but in some ways that supercedes the writing on anything else, and I need to rediscover – or perhaps find at all – the balance between writing here, and writing elsewhere. I’ve got more writing ideas, stories and screenplays, but I need to find the time to write them.
D4D will keep on going for the foreseeable – I’ve still got a long way to go, and I want the ability to look back on things afterwards. I’ve changed a lot in this eleven years, and so has my writing – none of which is surprising, considering that time span – and it’ll be interesting to see how things develop from here on.
And that’s why I blog. Writing, routine, a diary, a repository of ideas and thoughts. D4D is all of that, and more.