All in One – or Not
Posted: Sun 9 June, 2013 Filed under: 1BEM, Advertising, Cynicism 2 Comments »Currently, Persil have some adverts running on TV about their new “All in One” washing capsules. (There’s no youtube version of it so far that I could find.)
Except, if you read the “terms and conditions” text (also known as “the bit where we need to be a bit more honest”)…
“Capsules do not contain fabric softener”
So – not really ‘All in One” at all then?
Lying fuckstick bastard advertisers.
Stalker TV Ad
Posted: Sun 17 March, 2013 Filed under: Advertising, Cynicism, Marketing, People, Television, Thoughts, Weirdness 1 Comment »At the moment, Santander have a set of adverts ‘starring’ Jensen Button, Jessica Ennis and Rory McIlroy. Suffice it to say, they’re pretty creepy…
Seriously, what crack-headed advertising exec ever thought this would be a good idea? To have sporting ‘celebrities’ effectively invading the homes and lives of everyday people, and stalking them? I can’t even understand how it’s going to portray bankers and banking in a positive light.
Indeed for me all it does is serve to make me actively not want to use Santander for anything. Ever.
(Although, on a more cynical note, it does amuse me that Santander are also paying to have the logos for Nike and Adidas all over their ad)
Annual Non-Imaginative Day
Posted: Thu 14 February, 2013 Filed under: 1BEM, Advertising, Cynicism, Valentine's Day Leave a comment »So yes, Valentine’s Day. Again.
It’s the day where unimaginative couples everywhere buy cards, flowers, chocolates and/or food to say something they should be doing on every day except this one.
Enjoy. Or, you know, say it with roses…
Rose with a skull in it
The Value of Romance
Posted: Mon 11 February, 2013 Filed under: 1BEM, Advertising, Cynicism, Domestic, Food, Marketing, People, Thoughts, Valentine's Day Leave a comment »While out over the weekend, I went past a Wetherspoons pub, and they’ve got a stunning offer for Valentine’s Day.
2 for twenty quid – feel valued yet?
Yup – take your beloved out and show her how much you love and value them by making it a Meal for Two for £20. What could possibly be more romantic than that ?
And the sad thing is, I bet they’ll be bloody packed.
Weird Marketing
Posted: Fri 1 February, 2013 Filed under: Advertising, Cynicism, Marketing, People, Valentine's Day, Weirdness 2 Comments »The other day, I got the strangest marketing email in a long while.
It’s from Apple, which probably explains a lot, but still, you’ve got to wonder when it comes to a subject/tag-line like this…
iPad or iPad mini. The perfect choice for Valentine’s Day.
I just can’t compute how that even works .
The additional image didn’t help explain, either.
What. The. Fuck?
Holiday Results
Posted: Tue 22 January, 2013 Filed under: 1BEM, Advertising, Cynicism, Weirdness Leave a comment »Sometimes I swear my brain works differently to everyone elses. (Or at least differently to the people who work in advertising agencies) I’ve just seen an advert saying
“Book your holiday with [company] before January 31st, and your first child comes free!”
And my first thought was “Well, I suppose if it’s conceived there…”
Season Change
Posted: Wed 2 January, 2013 Filed under: Advertising, Cynicism, Festering Season, People, Thoughts 2 Comments »Now that we’re over and done with on the Festering Season, it’s a season change in the advertising world.
Away go all the ads for perfume, shitty music compilations, and Christmas stuff in general.
Instead, for the start of the new year we get adverts for
- Dating sites – eHarmony, Match.com, etc.
- Weight-loss programmes – WeightWatchers, DietChef and Slimming World
- Holidays (and airlines)
- Banks
One advert is missing from the list though – I think this is the first time in about a decade that I haven’t seen an advert for stopping smoking . I assume they think everyone who’s going to quit has done so by now. Or maybe it’s an extension of all the other laws/rules about not advertising cigarettes – they now also can’t advertise stopping smoking?
Anyway, it’s all interesting, in that it shows how much advertisers expect people to be ‘normal’, to do certain things at certain times of the year. I find that fascinating.