Advertising Irritation

A few days back, I whiffed on about awful adverts in the cinema, ones that have a different effect on people than was perhaps expected

This piece of crap – for Coke Zero, as part of the Skyfall marketing behemoth – is a perfect example.

You can just tell that the ad agency- and probably the client- thought it conveyed a sense of humour, something new and fun to be talked about. But in the cinema, it gets no reaction, no laughter, nothing. (Although there is the occasional “Fuck sake”, or similar)