AdTech
Posted: Wed 22 September, 2010 | Author: Lyle | Filed under: Travel, Work-related |Leave a comment »Today’s been a pretty long day, and I’m fairly thankful that it’s over.
Work had asked me to go up to the AdTech exhibition / conference / thing in London, and today was the day. It meant getting up at 5.30, leaving the house at 6.30, getting the train to London – for £80 return (eighty fucking quid!) – and then to Olympia, hanging round loads of marketing twerds for the day, and then doing the return run. Joys.
What was worse was that (for me) it felt like a pretty wasted day. I didn’t really learn anything new – after all, I already knew that marketing droids are a dull bunch – and didn’t get any new ideas or new contacts that’d be useful.
One thing that did surprise me was how execrably bad a lot of these marketing companies were at marketing themselves – in a marketing conference, no less. So many of the exhibitors had exceedingly minimal stands, no information, nothing. Really very very strange.
Anyway, at least it’s over.