Rebrand
Posted: Wed 4 March, 2009 Filed under: Advertising, Cynicism 3 Comments »Of all the strange adverts at the moment, one I really don’t get is why Bounty kitchen towels have rebranded to “Plenty”.
I must be missing something on the brand-recognition game..
Is is another one of those Jif/Cif, Marathon/Snickers, Opal Fruits/Starburst scenarios where we’re dragged kicking and screaming into line with the rest of the world?
Probably, yeah.
Maybe there was a mutiny?