Accuracy
Posted: Fri 6 October, 2006 Filed under: Customer Services, Geeky, Thoughts, Weirdness 3 Comments »Do you ever look at an email that’s been “personalised” (i.e. data about your preferences, or the other things you’ve bought from the same company, has been used to modify the content so that it’s more ‘targeted’ towards you) and just think “Man, they’ve got that one so wrong”.
Today’s example came to me from those uber-twunts of the gig-ticket world, TicketMaster. The subject line, to get my attention, was – um –
Lyle, don’t miss Lionel Ritchie
Wow, how wrong can one line get?
HAHAHAHAHAAAA
Ohhh admit it… you LOVE IT!!
Is Lionel Richie touring? I *need to know* this piece of info…!
WAIT!
Of course, it’s so obvious now… it’s an incomplete sentence. TicketMaster must be branching out.
“Lyle, don’t miss Lionel Ritchie…
… with the all new AK48 semi-automatic rifle, with super-scope and silencer. Yours for only £79.99!”