Inventing Toys

(via Slashdot)
There’s an interesting interview here on Business Week with the man who’s now in charge of Mattel’s toy car section. That’s Matchbox, HotWheels, and Tyco – hardly small names.

What makes it interesting is that he’s talking about how technology can go into modern toys, but at the same time that it’s better to leave some things up to children’s imaginations, rather than getting tech to do everything for them. I think it’s a valid point, and makes for an interesting read.