Cashing In

I see that the government is already trying to help party contributors advertisers and corporate entities by introducing the ‘2012 Act’ or (more properly) the Olympics Bill, which (among other things) would “make it illegal to combine words like “games”, “medals”, “gold”, “2012”, “sponsor” or “summer” in any form of advertising”.

Technically, this would also mean that you could get fined for using the sentence “We do not sponsor any of the medals in the 2012 Summer Olympic Games”.

Again, I wittled on about this last year for the 2004 Athens Games, where they had a very specific and detailed policy for ‘all’ hyperlinks relating to the games. But this legislation is whole orders of magnitude worse. With luck, it’ll get changed and amended in the meantime.