Subscriptions and Stupidity
Posted: Mon 26 June, 2023 Filed under: 1BEM, Advertising, Cynicism, Domestic, Finances, I Don't Understand, People, Stupidity 3 Comments »Interesting to see that subscription things are now the latest target in the Government’s “How can we protect stupid people from being stupid?” process.
Now OK, some of the tactics used by subscription-model companies can be a pain – particularly the “sign up for a free trial and we’ll charge you after that” thing – but also (as that summary hints) they bloody well tell you what they’re going to do! I assume that people just get as far as “sign up for a free trial” and then stop reading/comprehending, but it really isn’t rocket science.
If you’re wanting to try it, then sign up for the free trial. But at the same time put a reminder in your phone for 25-ish days away that says “Cancel [x]”. Then when the phone says “Cancel [x]”, do so. Voila, no charge.
Yes, the model absolutely relies on people being stupid and not bothering to cancel the subscription. Similarly, most gym memberships expect/hope that the majority of people will sign up for the year and only use the place for two or three months. (although that one is a contract, so they can’t easily get out of it) But a subscription model paid month-to-month is an easy one to cancel – assuming even a vague level of competence, of course. The first time the payment comes out, if you don’t want it, it’s easy to go “Oh, fuck it. Forgot that – let’s cancel that now so I don’t have to pay again next month!” and just log in and get it cancelled.
Now OK, I accept that I’m probably not “normal” on this, but I keep a close eye on my money – I know when payments come out, I know what I’m expecting to pay, and I check my bank account every couple of days, minimum. I know where I stand on all of it on any given day. So it absolutely gobsmacks me to see things like this (from the story linked above) :
John, for example, told the BBC he had signed up to Amazon Prime video for a 30-day free period and forgot to cancel it when he had to start paying for it.
“I’m just gutted I spent £6.99 a month for 18 months for no reason”.
Now, I’d like to see Amazon’s side of that story, and see whether “John” actually watched Amazon video in that time, and/or whether he got Amazon deliveries in that time. It’s worth noting that Amazon is actually an oddity in this case, in that you pay for Prime delivery and get the video stuff as well – so if he’s paid for Prime to get things delivered next-day and made use of that then it’s not been a waste of money in the first place!
As for cancelling, John comes up with this gem…
“It was such a stressful ordeal and left me with a lot of anxiety. It ridiculous, these companies only care about the money not the person”.
I mean…. A) Welcome to Capitalism. And B) it’s a simple process. Yes, they’ll say “Are you sure? Here’s what you’ll lose out on” and so on, because they do want to keep your custom/money. Of course they do. But it’s not a challenging thing to just say “Yep, cancel it”. Certainly most (if not all) of the online companies make it easy – a couple of clicks and it’s done. Even the dating sites don’t make a big thing of the people leaving – they know they’ll have plenty of other people signing up or staying on.
All told, if someone says they’re short of money (“Cost of living crisis” etc. etc.) and yet still ‘not knowing’ that they’re paying out for subscriptions, then they’re not actually that short of money. (Or are congenitally and irredeemably stupid)
On the other hand, I can absolutely see that it would be good/ethical for a subscription service to send a check-up message if the person using it hasn’t accessed that service at all in (for example) six months, and have them opt back in (or at least say “Yes, I want to keep going with this”) at that point. And if they don’t respond, then their account gets deactivated. Among other things, that would be useful in scenarios where the person has died or become incapacitated, and reduces the whole nightmare of trying to unsubscribe someone from something where you don’t even know their username/password.
Totally agree.
I strongly suspect that if people on low incomes weren’t signed up to any of this sort of recurring thing they wouldn’t be struggling so much now.
Those of us beyond a certain age could see today’s situation coming down the line, but if you’ve only ever known low interest rates and low mortgage rates, why would you bother to save or plan for anything else?
Almost all subscriptions are luxury items thaat are simply not necessary.
Absolutely – but equally, I still don’t understand why the government are saying “We should protect people from these nasty, nasty companies and their subscriptions!” Talk about focusing on the tiny issues rather than the real ones!
Distraction technique.
And, obviously none of their Friends or Lobbyists With Deep Pockets run such companies.