Advertising Standards – Feedback

A while back, I wrote about OpenTable and the dodgy wording of their Dining Points loyalty scheme. At the time, it had just been referred to the ASA (Advertising Standards Authority), who were investigating further.

Last week, they came back to me – and while it’s still informal, OpenTable are supposedly changing the wording on the screens, to make things clearer about how the Dining Points scheme works.

It’s still not a situation I’m entirely happy with, because it can still be easily misinterpreted, and there’s a lot of inherent dodginess in the entire thing.  But at least it’s progress.

It’s still with the ASA, following on from my own responses, but it’ll be interesting to see whether anything else comes of it.