Shotgun Mop

With working from home, I’ve recently seen more adverts on TV than usual. Every so often, I get to one that just makes me wonder what the hell the advertising agency were thinking of – and what persuaded the client company to think it was a good idea too.

Today’s case is this one for a new type of mop by Spontex.

So what’s the message meant to be here?

Is it supposed to be funny?

Surely it can’t be intended to say “Using our new mop could put you at risk of getting shot by the police”?

And what the chuff is the motive for the hedgehog walking across the floor at the end?

I wonder if it will get pulled as and when the police accidentally shoot someone innocent…