Captive Audience – Anti-Piracy Ads (Updated)
Posted: Sat 4 January, 2014 Filed under: Advertising, Cinema, Customer Services, Cynicism, Films, Thoughts Leave a comment »Back in October 2012 – fucking hell, is it really over a year since I wrote it? – I wrote about cinema adverts for anti-piracy, which really annoyed me. Basically, the ads are aimed at stopping film/video piracy, but were only being seen by people who’d already paid for a ticket, and were thus – um – unlikely to be pirates in the first place.
The even greater irony being that, of course, pirated films don’t have the anti-piracy adverts on them. (Which I can only see as a plus point for pirated films, to be fair)
Anyway, it occurred to me this week that actually, I haven’t seen one of those adverts in a few months – which is no bad thing.
Maybe all the complaints I made to Cineworld about them have paid off. And if that’s the case, maybe it’s time I start complaining about the bloody awful ones for EE, starring Kevin Bacon. After all, all they do is add EE to the list of people I will never, ever give my money to.