Marketing/Branding Bollocks

According to this article, Pantone (they’re ‘the colour people, don’t’cha know?) have decreed that this purple is “the colour of 2014”. (And fuck off, Americans, it’s ‘colour’, not bloody ‘color’)

Now, I like purple as much as the next person – I’d go so far as to say it’s probably my favourite colour. But

1. This is not proper purple. It’s a kind of wanky lilac, at best. Hell, they’ve not even called it Purple – it’s “Radiant Orchid”, which might as well be a name made up by Dulux.
2. You know, there are people who get paid for coming up with this kind of shit
3. And there are people whose job it is to come up with names for paints. I truly hope they feel fulfilled and happy in their work. I’d want to be killing people.
4. How the blue, blazing, fiddly fuck do you have a “colour of the year”, for shit’s sake?

All told it’s just marketing bollocks of the highest order.