Advertising Morphosis – Friendly Money

Yesterday I wrote a bit about the changes in advertising for insurance comparison websites. The other main group that seem to be changing adverts at the moment are the Payday Lending industry.

Having worked in that industry, I’m probably a wee bit more attuned to those adverts than others. Part and parcel of being a geeky swine, I suppose.

Anyway, the two main companies whose advertising I’ve noticed changing are Amigo Loans and QuickQuid / Pounds to Pocket. Both have ended up with new agencies, I’m sure – the new advertising is worlds apart from the previous stuff. I’m not going to add links to their videos, I’m just interested in the way their portrayal has changed.

Amigo have gone from the Mexico-based advertising linked to their name to a newer one that appears to be more like Morph In Debt.

The other main one is QuickQuid / Pounds to Pocket – they’re the same company, so it’s really no surprise that they’ve gone down the same route with advertising, and the same agency. Interestingly they’ve gone away from the “realistic scenario” type of advert and are now using a theme of aliens and scientists. Why, I don’t know – I’m not an advertising wonk, so the whole concept is a bit beyond me.

All the same, it’s interesting to see how these things are changing, as these once ‘on the edge’ industries appear to be becoming more mainstream, more accepted, and (I assume) making use of larger agencies, with bigger budgets.