Odd Name Choice

Travelling on the M1 today, I saw a truck for a company called “Fly By Nite” (a courier company)

Now in my mind, “Fly by Night” (regardless of the spelling) is synonymous with something really dodgy – usually smuggling, and the like.

So it seems like an odd choice for a name, but maybe I’m wrong.

Would you use a company where the name was (in your perception) dodgy?