Bank Holiday Holiday

In the run-up to next Monday’s Bank Holiday, I’ve now had four emails from companies, all along the lines of “There’s still time to book a Bank Holiday weekend break“.

The text of the advert - yes, they saved it as an image...

While I understand that they’d rather be fully booked than (to pick a number out of the air) 75% full, promotional emails like these still make me think the companies are desperate for business.

Would you book a last-minute break on the basis of an email like this?