Savings?
Posted: Mon 27 July, 2009 Filed under: Customer Services, Cynicism, Thoughts, Weirdness 2 Comments »In the shops today, I came across something that I still can’t quite get my head around. It’s one of those things where you’re just not sure if you’ve missed something relevant, or if it really is that weird.
Let me explain.
At the moment, both Sainsburys and Tescos have a promotion where you can buy 2 two-litre bottles of Coke (or Diet Coke) for £2. That’s fine.
However, right next to the individual bottles, they have a “Big Value” pack of 4 two-litre bottles. For £5.18 .
So the “Big Value” pack costs £1.18 more than 2 lots of the 2×2-litre deal.
What’ve I missed?
Nothing, you’re just smarter than Sainsbury & Tesco’s target customers.
Have you noticed how (apart from some token offers on fruit & veg, which usually takes them down to the price greengrocers sell them at all the time) offers are all on junk food and drink?
Yep, I’d noticed that the majority of the offers are on garbage, or stuff that you wouldn’t normally buy – although sometimes the offers work on other stuff.
For example, we usually find there’s some useful offer on yoghurts of some brand or another, that kind of thing.
In my opinion, if an offer is on something we normally buy (or an equivalent product) we’ll take advantage of it, but if it’s on something we wouldn’t normally buy, we still won’t buy it. Mind you, I sometimes think we’re in the minority on that, from the conversations you get to overhear in the stores…