Promotional
Posted: Sat 4 April, 2009 Filed under: Advertising, Customer Services, Cynicism, Thoughts Leave a comment »Going by the number of promotional emails they’ve sent me this week, I guess MalMaison hotels are crying out for more business.
I’m a bit surprised, to be honest – I’ve been a fan of the Malmaison range of hotels for a number of years now, although (and I guess this proves the point of why they’re doing the promotions) I don’t use them often. Mind you, some of that is due to the fact we don’t do a mass of travelling at the moment, and I’ve been working in Norfolk rather than all over the place.
Then again, if I do work away from home, I’d have a tough job of justifying a MalMaison stay at £140+ per night to the taxman/accountant/auditor, rather than using (for example) a Premier Inn or Travelodge for half that…
So I suppose that yes, they are crying out for the business. But all the same, just this week I’ve received from them :
- A promotion for spring stays at a discounted rate
- A promotion for discounted Sunday nights
- A promotion for discounted Monday nights
So, Malmaison (and their marketing department) – There is such a thing as looking desperate, you know.