Demographics and Commercial Radio
Posted: Thu 20 November, 2008 Filed under: Advertising, Customer Services, Thoughts 1 Comment »Interesting piece in the Guardian today about Commercial Radio, and why they should stop whining about Chris Moyles.
I listen to Radio 1 when I’m driving – if I’m not listening to the radio, I’ve got a CD going instead – because I find Radio 2 to be ineffably dull, I’m not into Radio 3, and when driving I find Radio 4 just doesn’t do it for me. So Radio 1 it is. There are certain presenters on there that make me turn it off (as the article says) but for the 45 minutes on the way to and from work, Radio 1 is my station of choice.
As for commercial radio, I just can’t stand it – and again, for exactly the reasons listed in the article. The (station-defined) limited playlists mean there’s no variety, and the constant repetition of banal ads is just awful. In fact, while driving I’d be hard-pressed to think of anything worse than having to listen to commercial radio…
[…] a link at Dummies 4 Destruction, I found myself at a Grauniad article entitled Commercial radio needs to fix its own problems, not […]