Spreading the Word

Over the last month or so, I’ve started spreading my company name around a bit – I’ve joined a couple of new business-oriented forums, using the company name as a login, and been making inputs into that.

There haven’t been any real results from it yet – I didn’t really expect there to be after only a few weeks – but this is part of a long-term strategy to help build up Google results for the company name, and start doing some keyword linking from the forums and organisations through to the company site.

It’s not the only part of the plan of course – there’s a lot more to it that I’m not going to go into just yet – but it’s certainly starting to work. My rank in Google is coming up – again, there’s a long way to go, but it’s getting there. I’m also likely to have a minor site redesign while I’m away this week, in order to punch up some of the key words and phrases for the company, and see where that takes me.

All told, it’s just a continual process of improvement and one that’ll take time to perfect. But it’s sure fun to keep on doing it.