No wireless

Today and tomorrow, I’m going to be at the @Media conference in London. Bizarrely, this means I’ll actually be online less than usual. Why?

There will be no wi-fi during the conference, for various reasons. For those who really can’t live without it, they will find that the entirety of Upper Street, the mile-long road on which the conference venue is located, sits under a free-to-use wi-fi cloud. The interwebs can be accessed on the steps of the venue and in numerous cafes, bars, and restaurants nearby.

(From an @Media email earlier this week)

Most bizarre. Still, it’ll probably make for more people paying attention to the presentations etc., which wasn’t necessarily the case last year.