NNnnoooooo! Rebranding Hell.
Posted: Fri 18 February, 2005 Filed under: News, Sweary 3 Comments »(via Gordon) It’s just unbelievable. Nestlé are going to repackage Smarties®. No more tube – it’s going to be a hexagonal job instead. (Easier to stack, and all that shite) No more plastic flip-off top, instead it’s going to be a cardboard tab.
And why’re they doing it? “to ensure the brand remained “fresh and interesting” to youngsters”.
Fucking twunts.
It’s got nowt to do with rebranding. It’s to do with cost effectiveness, somewhere in the Nestle range will be a cardboard tube, I have seen such things, that they already use. Imagine they place and order with an existing supplier for another ? million of said tubes, how much will they save? Well, possibly hundreds of thousands but it would piss off people like my good self who were brought up on said chocolate (high in e numbers and artificial bollox but bloody gorgeous). I now take a stand, I will not buy Smarties. Who gave those tossers the right to change a brand we love?
I thought the whole reason they appealed to youngsters was because you could stamp on the tube afterwards and send the lid flying. Bah to them.
In SA they were always square boxes. So this whole round thing was all news to me anyway.